Physical consumer brands, built and funded.
The Foundry provides physical product businesses with the capital, operational infrastructure, and market access they've never had. We fund, build, launch, and exit brands - together. SEIS-backed, operationally run, exits at proven multiples.
SEIS-qualifying · UK registered · Proven track record
How The Foundry works
You focus on the product. We handle everything else.
Most great product ideas never reach the market because founders get stuck in the commercial gap between idea and launch. The Foundry closes that gap entirely.
Your risk is halved before a single unit sells.
SEIS tax relief returns 50% of your investment from HMRC immediately. You're backing a proven operational team with a live track record.
Plus CGT exemption on qualifying exits
- 50% income tax relief from HMRC on day one
- Capital funds product and inventory, not salaries
- The Foundry manages all commercial operations on behalf of portfolio brands
- Portfolio diversification across multiple brands
- Returns via brand exits or revenue distributions
- Exit proof - Pikk-it already listed for sale at $1.5M, 6.2× EBITDA multiple
- Backed by a proven track record, see Pikk-it
Sold through. Stocked by. Featured in.
$106,000 in 20 days from one editorial placement
Pikk-it is The Foundry's proof of concept. Launched on Amazon FBA using the editorial-first model, featured by a major shopping publication, now live across six channels including Walmart US, B&Q, and Tesco UK.
What we bring to every brand
Three capability groups. Built from a live portfolio.
Marketplaces
Direct platform relationships. Live fulfilment, listing optimisation, PPC, and Vine from day one.
Direct platform relationships. In-house expertise in the UK's fastest-growing commerce channel.
Direct platform relationships. Access to one of the world's fastest-growing discount marketplaces.
Branded direct-to-consumer store, built and managed for every brand.
Retail Placement
Active agents placing brands with B&Q, Tesco, and major UK retail buyers.
Active agents placing brands with Walmart and Target through existing vendor relationships.
Media & Acquisition
Named relationships at BuzzFeed, Dotdash Meredith, Good Housekeeping, and Ideal Home.
Meta, TikTok, and Amazon DSP campaigns managed end-to-end.
Curated creator and publisher partnerships that drive performance-based revenue.
In-house content production and community-driven creative scaled across channels.
Brand & Operations
Direct manufacturer relationships, FOB negotiation, QC, and supply chain management.
Identity, positioning, trademark strategy, and full go-to-market planning.
Currently in the studio
A tiny tool that clears trapped hair from vacuum rollers, brush bars and hairbrushes in seconds. #1 Amazon Best Seller in Vacuum Brushes (April 2026) with 2,100+ five-star reviews. Featured in ITV, BuzzFeed, The Independent, BBC One and TODAY. Live across 6 channels including Walmart and Tesco.
Cold therapy, calibrated. A fridge-ready cold compress that holds the 10 to 12°C window physios actually recommend, steady for 60+ minutes, with no ice burn. Powered by PCMx™ phase-change material, the same latent-heat principle used in aerospace thermal regulation, lasting roughly 10× longer than a frozen gel pack. Recharges in the fridge or freezer in 60 to 180 minutes and is safe directly on bare skin for knee, shoulder, back and elbow recovery.
Hip Greater Trochanter Support Pillow. Physio-designed for women side sleepers with lateral hip pain, trochanteric bursitis, ITB syndrome and post-op hip recovery. Cushioned trochanter relief cavity, waist support rise for spinal alignment and thigh support ramp to reduce ITB tension. 4-layer cooling bamboo cover over gel memory foam.
Start a conversation
Whether you have a product or capital, we respond to every enquiry within 5 working days.